A Century of Salt Fever: SEMA Action Network Helps Restore Bonneville Salt Flats

The Bonneville Salt Flats (BSF) in Utah is where land speed racing began 100 years ago. Since 1914, legendary racers have set speed records and achieved their personal best times. The BSF race track is listed on the National Register of Historic Places and located on land managed by the U.S. Bureau of Land Management (BLM).

For decades, the BSF decreased in size as potash was removed from the salt by an adjoining mining operation. Recognizing the damage that had occurred, the racing community partnered with the mine operator in the ’90s to pump salt onto the BSF. Read more »



Legislative Front Lines

» View complete list of Legislative Action Alerts.



SEMA SAN Strike Force

Alex "The Car Girl" Rogeo is belted into a supercharged Dodge Magnum SRT used to compete in Pacific Street Car Association (PSCA), NHRA Summit Series, and West Coast Hot Rods Association (WCHRA) drag races. Think she's "all show and no go?" Utilizing all of this car’s 6.1L Hemi power and a keen eye, Rogeo cut a perfect light (.000 reaction time) at a pre-race test and tune at Las Vegas Motor Speedway. Quite a rare feat for any driver to accomplish!

The days of "car guys" being a gender specific term are long gone.  Case in point: Alex "The Car Girl" Rogeo.  Originally hailing from the Motor City (Detroit, Michigan), she moved to Southern California to attend college.  Since then, Alex has established herself firmly in the region's automotive culture and is enjoying a diverse career in the industry.  As her Twitter feed states, this gal's titles include "Drag Racer, Automotive Journalist and Car Care Products Businessperson."  In the role of Senior Editor for MoparMax Magazine, Rogeo has shared her belief in the SEMA Action Network's (SAN) mission with the publication's audience: "I am very grateful to have found this passion [for cars] in my life and I want to share it with as many people as I can."  With words like that, it's no wonder she instantly took up the cause.

However, "The Car Girl's" deep-seeded connection with automobiles takes on a new dimension with a closer look into her backstory.  "When I was 13, my father passed away and I thought that my love of cars would end with him," she admits.  "Fortunately, I was very wrong."  As the owner of a local auto repair shop, the senior Rogeo bestowed his daughter with first-hand knowledge and a deep appreciation for mechanical skills.  In addition to spending countless childhood hours observing happenings in the shop, Alex also gained valuable experience and inspiration driving ATVs at the family's country cottage.  Since then, a slew of car events, trade shows and specialized educational courses have reinforced "The Car Girl's" involvement.  It's no wonder why she quickly adopted her moniker, a nickname suggested several years ago by peers.  Keep the hammer down, Alex!  We can't wait to see what else you have in store for our hobby.

Driving Force Online Archives